Increase Your Close Rate Seminar


Want To Know How To Overcome the Number One Reason You Don’t Close the Sale?

Two Day Seminar Provides Real World Skills That You Can Implement Immediately to Increase Your Closing Rates… Guaranteed!

Now Accepting Enrollment for June's Session

June 17th and 18th Sales Workshop



The next session of the Client Needs Based Selling Workshop is available to a select few right here in Ellensburg. The CNBS workshop provides real world skills that can be implemented immediately to increase your closing rates. No theory, no academics, just tested skills and strategies taught by people who use these very techniques every day to close sales.

Reed Larsen of Marketing Solutions for Central Washington and Rolf Williams of Jerrol’s Book & Office Supply Co. have joined forces to offer this outcome-based seminar designed to make your sales team dramatically increase their closing percentage.

Rolf shared his need with Reed to leverage the marketing dollars spent by Jerrol’s Book & Office Supply Co. and improve the close rate of client responses to offers. Reed told Rolf he could train the team with the best sales training he had found in over thirty years of sales. Rolf accepted with some skepticism about it being the best available. Before the workshop was in the second day, Rolf was no longer skeptical. He became convinced that this seminar needed to be offered to other business owners, sales managers and sales-people, after listening to the response from his staff.

Hear What Ron Cridlebaugh Had to Say:

Actual Skills that Will Be Taught and Practiced:

  • Listening
  • Translating Features to Benefits
  • Open Probing
  • Closed Probing
  • Supporting Revealed Client Needs with Your Products/Services Benefits
  • Identify the Attitude of Indifference and how to overcome it
  • Identify the Attitude of Skepticism and how to overcome it
  • How and When to Present Proof to Your Client

Indifference to Your Product - The #1 One Attitude that is Preventing Your Close
Do you know how to identify indifference and what to do with a client who refuses to discuss their needs? Indifference on the clients’ part is the number one reason you never come near the close. There are proven strategies that will encourage a prospect into revealing needs they might not even know they have. 

June 17th & 18th - 9 am to 5 pm at the Washington Cattlemans Association
Your investments is only $699. Lunch will be provided both days. One on One coaching is available at the end of each day for any attendees who wish to stay late.

"The Client Needs Based Selling Workshop was enlightening to say the least. I had thought that I was a good listener when potential students inquired about selection. The CNBSW showed me that I was really listening to myself and gave me much needed tools to find out if my school was a fit for potential students. Once I understood the concepts presented, I transformed my evaluation process. My expectation was that it may be just another business oriented couple of days but turned out to be fun, challenging, and well worth the time spend. I'd be delighted to recommend the Workshop to anyone who is in sales - which is everyone whether we think we are or not. Keep up the good work."

Tim Barlen
Owner
Barlen Institute of Massage
Ellensburg, WA

You will practice the number one skill any sales person needs to master: Listening.
The class size is limited to no more than 8 participants, in order to allow each participant to become immersed in taped role-playing exercises which require them to react to actual sales processes.

" I was a real skeptic going into the program but the sales workshop set me at ease and showed me there was still a lot more to learn about sales."

Tanner Dotzauer
Ellensburg, WA

Space is Very Limited
There is only room for 8 participants in the June's 17th & 18th seminar. All seats are sold first come, first served. Reserve yours now by calling Reed Larsen at 509 929-1263 or Rolf Williams at 509 899-0120.

Our Iron Clad - No BS Guarantee:
If, at the end of the first day, you do not see the value of your investment, we will refund your entire registration fee on the spot, no questions asked. We will have even bought your lunch!!!

Dedicated to Multiplying Your Income,


Rolf Williams
Jerrol’s Book & Office Supply Co.
509 899-0120






PS Now Accepting Enrollment for June's Session, Limited to 8 Seats. Call Reed at 509 929-1263 or Rolf at 509 899-0120 today to reserve your spot.

PPS You have nothing to lose. If, at the end of the first day, you do not see the value of your investment, your entire registration fee will be reimbursed.

PPPS Not only are these skills taught, they are also practiced in video taped role play situations, both guided and live, between participants.